Advertisement

     While watching the Texans tragic defeat by the hands of the San Francisco 49ers, I was a witness to an advertisement on a certain channel that had an impact on me. It was a commercial that discussed the effects that smoking has on your body in contrast to most peoples perceptions of smoking in society and the view that the media has led everyone to follow. It stated that there is a significant difference in the way people see smokers and what eventually happens to them over the years, and what smoking actually does to them. It had an emotional appeal to the advertisement, which had a more personal effect with the audience and was probably more effective at getting their point across about the topic and persuasion because of that. There was a lot of different methods to grasp the attention of the audience which is extremely effective for advertisements as well. In conclusion the advertisement contrasting the perception and reality of smoking was a successful one because it was effective in its appeal to the audience as well as its ability to keep the attention of the audience.